AdBrite, Inc. is an online advertising network, based in San Francisco, California, which was founded by Philip J. Kaplan and Gidon Wise in 2002. Originally founded as Marketbanker.com, the site was relaunched as AdBrite in 2004 and now serves advertisements on hundreds of thousands of sites, according to their published statistics. AdBrite is the 10th largest advertising network on the Internet according to comScore, while the Attributor survey ranked AdBrite as the 6th largest ad server in 2008 with a 2% share of the market. AdBrite is backed by Sequoia Capital, Mitsui, and DAG Ventures.
Commercial software, or less commonly, payware, is computer software that is produced for sale or that serves commercial purposes, a customer of the proprietary software pays a fee for a license to use the software.